What are Buyer Personas?

Buyer Personas are a semi-fictional representation our ideal customer. They are based in research and direct experience working with and talking with our customers.

They are a “living” document — as we learn more, we’ll modify our Personas to reflect what we know.

Why do we have them?

By painting a vivid picture of who our buyers are, what they do, what keeps them up at night, and what motivates them, we can better understand, empathize, and present solutions that matter to them. At the end of the day, we exist to help our customers solve their problems.

How can they be used?

Sales, Marketing, and Product teams can use Personas to:

• Write copy that gets more specific and speaks to their real problems (copy that resonates better)
• Create engaging content that buyers actually want to read
• Pitch more effectively
• Inspire the product roadmap and new features

<aside> 👇 Get the template below

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Buyer Personas

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